JMMAS x Princess Grand Jamaica partnership

JMMAS — Applying IMMAF Standards Across Jamaica MMA

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Next Event — D'Coliseum 8 — July 25, 2026
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“We're building the Caribbean's first world-class combat sports destination. Princess Grand Jamaica represents the perfect partner to bring this vision to life — where elite competition meets luxury hospitality.”

Robert White
Chief Executive Officer, JMMAS
The Opportunity

Combat Sports Meets Caribbean Tourism

When MGM Resorts partnered with UFC, it transformed Las Vegas into the global capital of combat sports — driving billions in casino revenue, room bookings, and broadcast deals. Jamaica draws 4.3 million visitors and US$4.3 billion in tourism revenue annually. Combat sports is the fastest-growing spectator category in the world. No Caribbean property has claimed this space — until now.

🎯 Live Event Hosting

Host sanctioned JMMAS fight events at your property — 18-bout cards across Boxing, MMA, BJJ, and Kickboxing drawing global livestream audiences and in-person spectators. The MGM model proved that fight nights are the highest-revenue events in resort history.

📡 Broadcast & Media Revenue

JMMAS TV streams worldwide via YouTube, Facebook, and jmmas.com. Your property becomes the backdrop seen by combat sports fans across the Caribbean and beyond — premium brand exposure worth millions in equivalent advertising.

🎰 IRD & Casino Revenue Multiplier

As Jamaica's first licensed Integrated Resort Development, Princess Grand sits at the exact intersection that made Vegas billions: entertainment, hospitality, and gaming. Combat sports fans spend 2.3x more on travel experiences than general sports tourists. Fight weekends drive 2-3x normal casino traffic.

🌎 Caribbean First-Mover Advantage

No resort in the Caribbean has partnered with an IMMAF-standard governing body. This partnership creates an entirely new category — the first to move owns the space. Princess Grand has the infrastructure, the IRD license, and the scale to become the Caribbean's answer to the MGM Grand.

Proof of Concept
D'Coliseum 8
Saturday, July 25, 2026 • Free Global Livestream

This is what fight night looks like. An 18-bout, 4-discipline fight card — Boxing, MMA, BJJ, Kickboxing — broadcast live worldwide via JMMAS TV. This is the production quality, the fighter caliber, and the audience engagement that Princess Grand Jamaica would host.

Main Event — Pro Boxing
Toriano Nicholas “The Medic” vs. Daron Weir “Avatar”
Professional Boxing • Headline Bout
Co-Main — Kickboxing
Ajani Williams “Fyrefox” vs. Joshua Rhone “The Prophet”
Kickboxing • Featured Bout
18 Bouts • 4 Disciplines • Boxing (Bouts 1-7) • BJJ (Bouts 8-11) • MMA (Bouts 12-15) • Kickboxing (Bouts 16-17) • Pro Boxing (Bout 18)

“Imagine this card under the Caribbean stars at Princess Grand Jamaica — ringside VIP tables, the casino floor buzzing, a global livestream audience watching your resort.”

Strategic Alignment

Why Princess Grand Jamaica

Jamaica's First Licensed IRD — The Caribbean's MGM Grand

Princess Grand Jamaica holds a position no other Caribbean property can claim — the first Approved Integrated Resort Development with full casino gaming authorization, backed by a US$400 million investment and 2,037 rooms at completion. Jamaica's largest resort complex.

The MGM-UFC partnership proved that pairing combat sports with casino-resort infrastructure creates a revenue multiplier across every line of business: room bookings, F&B spend, casino traffic, broadcast sponsorship, and VIP experiences. This is that opportunity for the Caribbean.

Combat sports fans spend 2.3x more on travel experiences than general sports tourists. Fight weekends generate 2-3x normal occupancy and casino traffic. This is the audience Princess Grand was built for.

First to market — Own the category
1st
Licensed IRD in Jamaica
$25M
JMMAS 10-Year Target
US$400M
Total Investment
2,037
Rooms at Completion
590
Phase 1 Suites
#1
World MICE Hotel 2025
Partnership Structure

Host Partnership Tiers

Modeled on the proven resort-combat sports partnership framework that transformed Las Vegas. Three engagement levels designed to scale with your investment appetite — from single-event hosting to full Caribbean expansion rights.

Venue Host
Event-by-Event
  • Host individual JMMAS events
  • On-property branding
  • Livestream exposure
  • Ticketing revenue share
  • Co-branded materials
Learn More
Strategic Partner
Annual Partnership
  • Everything in Venue Host
  • Exclusive resort-partner designation
  • JMMAS TV co-branding
  • Training camp hosting
  • VIP hospitality packages
  • Joint marketing campaigns
Request Proposal
Title Partner
Multi-Year Integration
  • Everything in Strategic Partner
  • Naming rights to event series
  • On-property training facility
  • Broadcast revenue participation
  • Board-level strategic input
  • Caribbean expansion rights
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The Business Case

Revenue Model for Princess Grand Jamaica

How fight nights become your highest-revenue events — the MGM-UFC model applied to the Caribbean.

🏠

Room Revenue Premium

Fight weekends command 2-3x normal room rates. Pre-event training camps generate 3-5 day extended stays during off-peak periods. Fighters, officials, media, and VIP guests fill rooms that would otherwise sit empty.

🎲

Casino Traffic Surge

Combat sports fans are the highest-spending entertainment demographic. Fight nights drive 2-3x normal casino drop. The MGM proved that fight-night casino revenue alone justifies the entire partnership investment.

🍴

F&B Uplift

Event nights generate premium F&B spend across all outlets. VIP fight-night dining packages, post-fight celebrations, and training camp nutrition programs create new high-margin revenue streams.

📺

Broadcast Sponsorship

Princess Grand Jamaica branding embedded in every JMMAS TV livestream. Logo placement, venue mentions, and sponsor integration across YouTube, Facebook, and jmmas.com — reaching combat sports fans worldwide.

🎫

Ticketing Revenue Share

General Admission US$25 • Ringside US$75 • VIP US$150. Princess Grand receives an agreed share on all in-person ticket sales, plus exclusive upsell opportunities for resort guests.

🏆

Brand Differentiation

No other Caribbean resort offers this. Princess Grand Jamaica becomes synonymous with world-class combat sports — a unique selling proposition that no competitor can replicate without an IRD license.

“Fight weekends aren't just events — they're revenue multipliers across your entire operation.”

Zero Operational Burden

How It Works

JMMAS handles everything. Princess provides the venue and the hospitality experience. Pure upside with minimal operational involvement.

01

JMMAS Produces the Event

Ring/cage setup, professional fighters, licensed officials, medical personnel, timing, judging — all managed by JMMAS under international IMMAF standards. Full event insurance included.

02

Princess Provides the Stage

Venue space (outdoor beachfront or indoor), power, lighting, sound, and security. Princess controls the hospitality experience — VIP packages, dining, room bookings, casino access.

03

JMMAS TV Broadcasts Worldwide

StreamYard + Restream.io deliver simultaneous livestreams to YouTube, Facebook, and jmmas.com. Your property becomes the backdrop seen by combat sports fans across the globe.

04

Both Parties Share Revenue

Ticketing, broadcast sponsorship, merchandise, and VIP hospitality revenue are shared under agreed terms. Princess also benefits from incremental room, F&B, and casino revenue.

“We handle all event production. You provide the venue and hospitality. It's pure upside with zero operational burden.”

The Vision

Partnership Roadmap

From first event to Caribbean dominance — a phased approach modeled on the partnerships that built Las Vegas.

Phase 1 — Year 1

First Event at Princess Grand

Host D'Coliseum 9 or a dedicated showcase event. Prove the model with a single fight night: 18 bouts, global livestream, VIP hospitality, casino traffic surge. Measure ROI across all revenue lines.

Phase 2 — Year 2

Annual Event Series

Establish a quarterly fight series at Princess Grand. Launch co-branded marketing campaigns. Begin training camp hosting during off-peak seasons. Expand broadcast sponsorship partnerships.

Phase 3 — Year 3+

Caribbean Combat Sports Capital

Develop on-property training facility. Launch naming rights partnership (e.g., “The Princess Grand Combat Series”). Expand to regional events across Jamaica and the Caribbean. Build toward JMMAS's $25M operational target.

Institutional Credibility

Backed by International Standards

JMMAS — Applying IMMAF Standards Across Jamaica MMA

IMMAF CEO Densign White — In Jamaica

The CEO of the International Mixed Martial Arts standards body (IMMAF), Densign White, is personally attending the JMMAS Ryze Up Understanding Seminar on July 19, 2026 in Greater Portmore, Jamaica. This direct institutional relationship signals the highest level of credibility and governance standards in the sport.

JMMAS applies the same framework used by 132 national member organizations worldwide. Every event is professionally sanctioned with licensed officials, comprehensive athlete safety protocols, and full event insurance.

IMMAF oversees combat sports governance across 132 nations. JMMAS brings that standard to Jamaica — and to Princess Grand Jamaica.

📰 Media Coverage: D'Coliseum 8 press distribution includes Jamaica Gleaner, Jamaica Observer, RJRGLEANER Group (TVJ/RJR 94FM), Power 106 FM, IRIE FM, and CVM TV. International coverage via JMMAS TV livestream reaching combat sports audiences worldwide.

Proof of Concept

D'Coliseum 8 — July 25, 2026

This is what fight night looks like at Princess Grand Jamaica. An 18-bout, 4-discipline fight card with a free global livestream — produced, sanctioned, and broadcast by JMMAS.

18
Professional Bouts
4
Disciplines
FREE
Global Livestream
LIVE
JMMAS TV Broadcast
Boxing (Bouts 1–7) BJJ (Bouts 8–11) MMA (Bouts 12–15) Kickboxing (Bouts 16–18)
Main Event — Pro Boxing
Toriano Nicholas “The Medic” vs. Daron Weir “Avatar”
Co-Main — Kickboxing
Ajani Williams “Fyrefox” vs. Joshua Rhone “The Prophet”

Imagine this card at Princess Grand Jamaica — ringside under the Caribbean stars, the casino floor buzzing, a global livestream audience watching your resort.

Bring Fight Night to Princess Grand

Let's Build This Together

The MGM-UFC partnership generated billions. The Caribbean market is untapped. Schedule a confidential discussion with JMMAS CEO Robert White about making Princess Grand Jamaica the home of combat sports in the Caribbean.

Or email directly: sponsors@jmmas.com